Our challenge was to dispel outdated cliches

and stigmas around cruising.

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We did this by creating a brand new 360 platform for P&O Cruises, 'Holiday like never before'.

 

The campaign shows holidaymakers having extraordinary ‘P&…Ohh moments’ where expectations are blown out the water and going on a cruise finally made sense.

 

The ad uses epic cinematic techniques including 4K drone photography and a 50 camera time slice rig to create the slow mo ‘bullet time’ effect.

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