To launch the new Best Ever Cheese and

Onion flavour for Walkers, we scoured the

nation to find the Spice Girl’s #BestEverFan.

 

Hijacking their global comeback tour,  the fully 360 integrated campaign started with just one simple tweet, asking fans to tell us why they

were the Spice girl’s ‘best ever’ fan.

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We reached 11 million people in the UK

with a trans-media first, launching our ‘live’ broadcast, during the final of Britain's Got Talent. 

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*Created with Phil Sinclair